SouthMACH is a specialised manufacturing & machine technology trade show for suppliers to showcase the latest materials, products and services to the South Island engineering and manufacturing sector.
 
SouthMACH provides a meeting place for industry professionals from around the country and the opportunity for suppliers to meet powerful decision makers from broad industry sectors

SouthMACH prides itself on the high caliber of visitors that it attracts.  Following the success of the 2013 show, over 100 exhibitors will meet face-to-face with approximately 2800 of New Zealand's key decision makers and buyers

Exhibitors will connect with both current and prospective customers who are looking for machinery, engineering and manufacturing technology solutions.

SouthMACH is a cost-effective marketing opportunity and the perfect event for exhibitors to generate new sales and build on existing relationships.  Exhibitors can showcase their latest products, services, machinery and technology for a fraction of the cost of traditional advertising.

Would you like your business to STAND OUT from the CROWD? With everyone in business trying to do the same it is getting harder and harder to truly do this.

Although you cannot guarantee the quality of any exhibition, you can, like all marketing activities, control how you choose to take advantage of the opportunity.

With appropriate planning and goal setting, you will not only establish specific targets, you will be able to identify your prospects, sell relevant benefits and increase your return.

SouthMACH will provide a meeting place for industry professionals from around the country and the opportunity to meet powerful decision makers from broad industry sectors.  Connect with both current and prospective customers who are looking to you for the latest engineering machinery and equipment, plant automation and control technology, welding equipment and manufacturing software.

At SouthMACH 13 you will meet decision makers from across the full spectrum of the manufacturing sector including buyers of:
 

Automation & Control Services
Design & CAD Services (including 3D printing)
Factory /Workshop (Environment) Equipment and Supplies
Machinery, Machine Technology & Tools
Management Services (ie productivity software, insurance, finance)
Manufacturing Services and Supplies
Materials (ie composites, metals)
Materials Handling & Logistics Supplies and Services
Power Systems & Electronic Services (includes HEVAC)
and much more
 

Why Exhibit at Trade Shows?
 

Exhibiting is a cost effective way to ‘refresh’ your company following a downturn in the economy, especially when budgets have not been available to keep your company or brand in front of your clients.  In a recovering economy more importance is placed on face-to-face discussions and hands-on demonstrations when companies are making large capital expenditures.
Business owners and managers who are serious about keeping up-to-date with industry developments attend trade shows to get ideas from highly skilled professionals to maintain and improve their competitive advantage.  As products develop and new technology presents itself so regularly, the importance for suppliers to inform customers and educate them is paramount to any business success.
Exhibitions are valuable because you can:
Promote/launch new products
Generate immediate and ongoing sales
Create leads for future business
Strengthen brand awareness
Keep up to date with new industry developments
Get immediate feedback
Identify new markets, agents and distributors
Conduct market research
Enhance and build client relationships
Generate PR and promote your organisation
Reduce time and money while increasing results
 

The Campaign
 

Exhibition Director Rachel Hobbs-Price & Team produce great marketing campaigns and make sure the material is current, relevant and researched.  Finding out what is important to the industry is an integral part of our show development.  A minimum of 350 visitors are professionally surveyed by independent marketing company, TouchScreen Marketing & Research, at each trade show for an in-depth analysis of who our visitors are, who they work for, and where they come from.  They are also asked what they read, what radio station they listen to and how they heard about the show.  These statistics are vital for the growth and development of each show.  Exhibitors are surveyed in-house after each event.  These surveys are read, analysed and any suggested improvements are implemented in future shows.
Leading associations and organisations are also invited and encouraged to participate, whether lending support in the show development and strategy phase or designing and producing top level seminars and workshops.  A combined effort from the industry means SouthMACH can continuously develop each year and continue to provide suppliers and buyers with a professional networking experience.
 

Visitor Campaign
 

A specifically targeted multi-media marketing campaign will create awareness and motivate attendance.  The show targets anyone involved in design, production, procurement or management within the chemical / pharmaceutical, automotive / aerospace, medical, food & drink, packaging, electronics, industrial machinery, ICT, manufacturing, mining, mechanical engineering or processing sectors.
Our visitor campaign will consist of:
Monthly e-newsletters to an established database within the engineering, machinery and manufacturing technology industries
Internet advertising
Extensive direct mail campaign to over 80,000 contacts within the engineering, machinery and manufacturing technology industries
Association and organisation bulk trade passes
Radio advertising
Press advertising
A comprehensive show website with information, programmes and news
Customised e-newsletters for exhibitors to invite clients
Online media kit including banners, logos and buttons
Targeted advertising in leading industry magazines
Interviews with and releases to electronic and print news media
Complimentary trade passes for distribution by exhibitors
Association endorsement
A concentrated VIP program of 1,500 named invites to key industry people
Regular advertising and show updates in the show’s official publication, NZ Engineering News
 

SouthMACH is brought to you by specialist trade show organiser , Rachel Hobbs-Price.  The exhibition team are highly experienced professionals who will place exhibiting companies in front of high quality visitors via an integrated marketing campaign.
 

“2009 was our third appearance at SouthMACH and this is the best yet.  Great venue and superb organisation from the organisers leading up to and during the exhibition”.  Chris Whittington, Camplex NZ Ltd
 

Contact Exhibition Director Rachel Hobbs-Price today for the latest site plan and to discuss exhibiting opportunities at SouthMACH 13.