The specifically targeted marketing campaign will create awareness and motivate attendance. Our visitor campaign will consist of:

• Monthly e-newsletters to an established database within the manufacturing, engineering and machinery technology industries
• Internet advertising
• Extensive direct mail campaign to over 80,000 contacts within the manufacturing, engineering and machinery technology industries
• Association and organisation bulk trade passes
• Telemarketers
• Radio advertising
• Press advertising
• A comprehensive show website with information, programmes and news
• Customised e-newsletters for exhibitors to invite clients
• Online media kit including banners, logos and buttons 
• Targeted advertising in leading industry magazines
• Regular advertising and show updates in the show's official publicatio, NZ Engineering News
• Interviews with and releases to electronic and print news media
• Complimentary trade passes for distribution by exhibitors
• Association endorsement
• A concentrated VIP program